Here we go with a brand new twist for NASCAR and its TV partners. Versus has now joined the group and here is the official info:
VERSUS today announced a multi-year deal with NASCAR to air a fast-paced, up-close HD look at the 12 drivers competing in NASCAR’s 10-race Chase for the Sprint Cup. The weekly, half-hour series titled Quest for the NASCAR Sprint Cup will air on VERSUS on Tuesday nights at 11 p.m. ET, beginning September 22, and will air each week until the conclusion of the 2009 NASCAR playoff season.
Quest for the NASCAR Sprint Cup, an adrenaline-filled show that offers motorsports fans stunning race footage with an intimate behind-the-scenes perspective, is a milestone in HD sports programming and was honored with a Sports Emmy® Award for “Outstanding Live Event Turnaround” in 2008. VERSUS and NASCAR will also partner on additional programming opportunities which will be announced when details become available.
“Just as we’re about to conclude our first year of IndyCar Series coverage, we look forward to the opportunity to extend our racing season through this new partnership with NASCAR,” said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS. “VERSUS has become a top television destination for motorsports fans with our in-depth and all-encompassing coverage of the IndyCar Series and we are very excited to launch into a multi-year venture with NASCAR to showcase all the action and excitement surrounding their championship run.”
“We are delighted to partner with VERSUS on our Emmy-award winning Quest for the NASCAR Sprint Cup series,” said Jay Abraham, Chief Operating Officer of NASCAR Media Group. “With VERSUS being the fastest growing sports cable network in the country, this is one more way in which NASCAR can reach additional fans with the excitement of our playoffs, the Chase for the NASCAR Sprint Cup.”
This is an interesting announcement to make on the verge of the first Chase race in New Hampshire. The NASCAR Media Group is extending a new bridge and the results should be fun to watch. There was no reaction from SPEED or ESPN on this issue.
Some fans may remember this series from an earlier network partnership. NMG enjoys making high-end glossy programs that have the feel of an NFL Films production. While this content will still not be available online, any additional exposure for NASCAR on TV is a positive for the sport.
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