Thanks to all of you who have been emailing and asking if DirecTV was going to follow through on their promise to add new NASCAR video features for 2009. Since the Hot Pass service was cancelled, there has been no news from the company.
The VP of Sports for DirecTV is Chris Long and he indicated that the company was working with NASCAR to get something going for this season. Obviously, DirecTV wants to ride out this tough economic time and try to get Hot Pass back up and running for 2010.
"NASCAR and DIRECTV made the decision to evolve HOTPASS into a new product that will be available to all DIRECTV customers at no extra charge in 2009," said Long. "We are finalizing the details now and will unveil the new service in the next few weeks."
Well, that was December 10th of 2008 so hopefully DirecTV will be updating the situation over the next week. There are lots of options, but they all certainly will wind-up costing DirecTV some additional money and that is what they just do not have right now.
DirecTV recently left the IRL as a presenting sponsor and just like many media companies there is a hiring freeze in effect for the DirecTV folks in California and Colorado. Click here to see just how remote the DirecTV Colorado facility really is from Google maps.
Of course, the ultimate irony is that DirecTV is still the title sponsor of Speedweeks at Daytona and we will be hearing that company name a lot on both SPEED and ESPN right up to the big race.
TDP will update any news on this issue that comes along as soon as possible. Again, thanks for the email and please feel free to offer your DirecTV comments on this post. To see the Hot Pass truck full-size, just click on the picture.
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