The brand new NASCAR.com website is out and the Turner Interactive folks are very proud of the work they have put into the redesign.
The site has a better flow and the appearance of what may be called a blog in many ways. The video player is upgraded and a lot of the front page clutter has been eliminated.
Crafted around a broadband connection, video is going to be a major player this season as NASCAR.com is going head-to-head with the NASCAR TV networks in terms of original content.
Here is a section of the NASCAR.com press release:
NASCAR.COM is also pulling out the stops with enhanced editorial coverage in 2009, debuting several new features such as Inside NASCAR, a weekly in-depth feature that highlights untold stories both on and off the track; Five Things About, personality driven quick hits about NASCAR drivers, team owners, crew members and officials; and No Margin for Error, comparing and contrasting two drivers every week in their quest to make the Chase for the NASCAR Sprint Cup and hoist the NASCAR Sprint Cup trophy.
TNT announcers Kyle Petty and Larry McReynolds are among those who will contribute new regular columns and video commentary, while during the network’s six weeks of racing NASCAR.COM will also once again employ RaceBuddy, an animated online companion that provides viewers extended race coverage on-air and online.
As users can see from the video page, Riki Rachtman is still alive and well in cyberspace. Once again this season, This Week in NASCAR and other SPEED programs will be contributing additional content to the NASCAR.com site as well.
Please let us know how you like the new NASCAR.com and if you feel that the Turner designers responded to the issues we raised in our earlier discussion of the old website. Many of those problem elements seem to be long-gone at first glance.
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